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Make Your Brand STICKY with these simple tips...  

 

Doing a little branding of yourself? Make it stick with these simple tips...

Thanks to the uber-easy self promotion tools available, communicating with thousands (millions, even) is so easy. The internet will give you more personal branding opportunities than you could possibly use. 

Stick to these simple tips: 

1). Give to Get Marketing

Give away useful content; get a devoted reader. Be a real person and provide a little insight to you and your business to make people feel comfortable. The days of hiding behind your computer to pretend you're a big conglomerate are over. Don't try to be overly formal or jet out useless emails full of hype and fluff.

 

2). Balance is the key

Just because it's so easy to send a million emails a day doesn't mean you should. Build a following by providing generous content and always leave your readers wanting a little more. Your online reputation is important. Make us understand you respect us and want to be helpful and polite and we'll pick you first for kick-ball. (Well, you know what I mean!)

 

3). Be a Social Butterfly

Those on the web usually flit and fleet to this and that...all at a moment's notice. Get involved in all the social media aspects to capture the most attention.

 

4). Your on...you're off

Just as you market online, don't forget about that lonely snail just waiting to send your mail. Market yourself offline too. With all clutter in people's email boxes these days, it's becoming more hip to market via mail. Hit 'em either way to make sure your message gets through.

 

5). Be a good person

Simple enough, right? Do the right thing, be a person of integrity. Be polite and friendly. Don't get caught in a tug-of-war with an argumentative person. Agree to disagree and walk away. Better to lose the business then your rep.

 

You can brand yourself following these simple strategies. Before you know it, you may be a household name!

 

  

Free audio: Tips to Get Referrals Easily

  

Listen to audio about getting more referrals: http://www.moehr-associates.com/

  

Monday, November 26, 2007

   

Objections? Counter with these come-backs!

 

Selling can be fun, challenging, profitable and frustrating. It order to make it a little easier, be prepared with responses to some common objections:

 

I can buy it cheaper elsewhere

Can you get it with the same advantages (ingredients, etc.)?

Is it actually the same thing that you are buying elsewhere?

 I can't afford it

Let me show you how it would be more cost-effective in the long run

Let me show you how long it will last

Let me show our payment options

We do offer discounts under the following circumstances

There will be a price increase on this soon

Let me show you how you could get it at a big discount (recruiting prospect)

 

It won't work for me

Tell me more about what you need

Why do you feel it won't work

We offer a money-back guarantee

 

I'll think about it

Is there additional information I can give you to help you decide?

Here's a sample you can try

We have a special promotion for a limited time

What questions do you still have?

 

I don't like _________ about it.

Can you tell me specifically what you don't like?

In what way would you like it to be different?

 

Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision.

 

A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.

 

Get more tips from our Direct Sales Power Series, www.isellmoretoday.com

 

 

    

   click for new clients

Two Powerful Ideas for Getting Leads Fast!

 Needs Leads? Here are a couple sure-fire ways to get leads quickly.

Ask Permission

To get great leads, you first need to give permission to someone to market to them. By this we mean, you can offer a complimentary newsletter or send a postcard offering them a complimentary gift. If someone decides to take you up on your offer, they will contact you to get the free item. When they do this, they have given you "permission" to market to them. This is also known as "opt-in" marketing. The person has opted in to your program. They are now a bona-fide lead.

 

After you get the response from them, you can then add them to your regular mailing list, follow up with them for sales/questions, invite them to sales events. If you have an enticing offer, you will increase the amount of leads you get! By offering a free newsletter with helpful tips (for cooking, children, beauty--whatever your business target is) AND a free gift, you will get better, more qualified leads actually contacting you!

 

Establishing yourself as an expert

OK, get ready to groan...this tip involves something some people hate so much they would rather have a root canal than do...it is public speaking. (Told you!) But once you get past your initial fear, think about it. If you want to market your business and service and establish credibility to numerous people at one time, try speaking at a live event. Even if it's only 10 people--these are now 10 new prospects.

 

If you have spent a lot of time and money marketing yourself to one, two or three people at a time, you should consider growing that audience. If you can book yourself as a speaker to specific groups in your local area, you can develop yourself as an expert on your subject. These events are going on in nearly every sized city (business groups, womens groups, mommy groups, success groups, networking events, etc.) The mere fact that you get up in front of others will help to establish you as an expert.

 

Do a little research of groups in your area. Identify one or two that may work for you and write them a letter explaining your business and a brief outline of topics you speak about. You will almost certainly get some bites, and you can start getting yourself in front of many new prospects. If you are shy, work as a team with someone else in your business or in a complementary business. Put together a "team speech" for even more confidence!

 

Need some more assistance in marketing and developing your business? Visit us at: www.directsalespower.com

  

 Posted by kmoehr    at  10:50 PM    No comments:        

 

  

Objections? Counter with these come-backs!

 

Selling can be fun, challenging, profitable and frustrating. It order to make it a little easier, be prepared with responses to some common objections:

 

I can buy it cheaper elsewhere

Can you get it with the same advantages (ingredients, etc.)?

Is it actually the same thing that you are buying elsewhere?

 

I can't afford it

Let me show you how it would be more cost-effective in the long run

Let me show you how long it will last

Let me show our payment options

We do offer discounts under the following circumstances

There will be a price increase on this soon

Let me show you how you could get it at a big discount (recruiting prospect)

 

It won't work for me

Tell me more about what you need

Why do you feel it won't work

We offer a money-back guarantee

 

I'll think about it

Is there additional information I can give you to help you decide?

Here's a sample you can try

We have a special promotion for a limited time

What questions do you still have?

 

I don't like _________ about it.

Can you tell me specifically what you don't like?

In what way would you like it to be different?

 

Once you have prepared yourself for most of the common objections you hear, you can counter them easily and help your prospect make an informed decision. A large part of selling is listening, assessing and making recommendations to your customers. If you really care about helping them solve a problem versus just making a sale, they will be more comfortable buying from you...again and again.

 

Get more tips from our Direct Sales Power Series, www.isellmoretoday.com

 

 Posted by kmoehr    at  10:49 PM    No comments:        

   

What Does She Have That I Don't Have?  

Why does a competitor's business expand while yours stays still? It might be only the difference of making a few easy tweaks in your branding and image. But exactly what is branding, anyway? Think of branding as defining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

 

Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?

 

* Attractive and easily read logo;

* Consistency of product, décor, signage, and interior; and

* A great product

 

Assuming your product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?

 

A great logo is key.

 

You have already given a great deal of attention to your company name and believe that it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in the mind of your target customer. That is exactly what a great logo can do.

 

Whether or not you eat fast food and regardless of your opinion as to what might constitute the best in fast food, my guess is that the name McDonalds conjures up an immediate image of the golden arches. Those golden arches really work as a logo!

 

The McDonalds logo is a good example of merging a symbol with a letter in the company name. It is also a good example of simplicity, another key element to great logo design.

 

A good logo also:

 

* has a strong, balanced image with no little extras that clutter its look;

* is distinctive and bold in design, making it easy to see at a glance;

* has graphic imagery that looks appropriate for your business;

* works well with your company name;

* is done in an easy to read font;

* communicates your business clearly; and

* looks good in black and white, as well as in color.

 

Consistent visual identity is also key.

 

If you are going to capture that prime piece of real estate in the customer’s mind, you must provide not only a compelling image, but a consistent one. Use one logo and image and repeat in on everything. Don't try to mix and match similar items; it just dilutes your branding. For instance, if you sell golf equipment and use golf clubs in your logo and brand, don't use golf balls on your cards, and golf tees on your website, etc. It's confusing.

 

Each of the three images has its own distinct personality. You may be tempted to give your stationery, website, business card, brochures, and other marketing materials different visual personalities.

 

All of the materials that represent you, from business cards to brochures, need to have image consistency in order to be immediately recognizable by your customers…and potential customers…as being related to the unique brand that is your company.

 

Logo, color scheme, fonts, and layout that are consistent from letterhead to business card and from envelope to ad suggest credibility and stability, in addition to taking up more of that prime mental real estate by virtue of repetition. Inconsistency of graphic elements among materials not only suggests uncertainty and sloppiness, it is just plain forgettable.

 

Creating a great logo and maintaining consistency among all your marketing materials will take you a long way towards creating a memorable brand that just might make your competitors mutter, “What does she have that I don’t?”

 

Posted by kmoehr    at  6:37 PM         

 

  Labels: building business, direct sales, party plan, party plan sales, wahm




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Be a Wealthy WAHM

--PART TWO ON OUR RECRUITING SERIES-- 

 

Question from a reader:

 

http://4.bp.blogspot.com/-McLucd_ZdIk/UYGYpKlPBOI/AAAAAAAAA8s/yMaqd5ghoeQ/s1600/womenlargegroup.jpgMy biggest obstacle is recruiting. 

I can get people that are somewhat interested but I almost always lose them along the way.  How to lock in the deal is something I'm very interested in.

 

How do you make them stick?

 

Most people will have fairly good results getting people interested in joining them at a party, but then a couple days later when they follow up, they get a "No, not right now."

 

What happened? Where did that enthusiasm go?

 

Life got in the way.

 

So, how to get them to join while they are still HOT? That sounds easy, right? Just sign them up at the party. Then they are in.

 

But sometimes even this isn't so easy. They want to think about it. And you know what happens whey they think about it. (Insert sad face here.)

 

The best way to get them in and get them happy about it is to offer an incentive. Even if you cannot give them a discount for joining, you can give them a nice gift or even better...a nearly guaranteed kick-start so they can start earning money immediately.

 

Think about it...If you could offer someone the opportunity PLUS a party to work, and a way to get more bookings and sales fast, wouldn't that be something special?

 

If you could train them with a proprietary way to get bookings, get online sales, get immediate income...but only if they join with you now...wouldn't you?

 

"But I already know all that and I still can't get them interested," you say.

 

But here's the thing: Maybe you don't. But if you could get them a system that works consistently for bookings, sales and team building, wouldn't you promote that? And wouldn't it make them more interested? If the training was worth hundreds of dollars and guaranteed?

 

Imagine if you could offer your opportunity PLUS two parties for your team to work, plus training to start bringing in online sales to their own network of friends and family within just a couple of weeks...enough to pay for their investment and then some...wouldn't you?

 

That's where your advanced training comes into play. You may have all the mentors, teachers, and programs you need, but do you have a consistent program yourself to follow to get those kind of results?

 

Results you can not only see yourself, but show others...and show them how to get them, too?

 

This is where learning how to develop a solid booking program that consistently yields bookings and sales events comes in. Also, it's not just bookings, but also how to work those bookings, what to do with the leads, how to follow up, create a monthly system that starts bringing in 2 or 3 times the profits each and every month.

 

The programs you choose are up to you, but the key is to get a program that works for you (not a patchwork system with a little of this and a dab of that), but a true-blue system that shows you every month what to do and when to do it!

 

This is something you can show your potential team members and create so much excitement that they join and don't think twice. Only when you can show solid results (and how they can do it, too), will you start seeing your recruiting numbers jump!

 

How Google can Boost your Bookings

How Google can Boost your Bookings


Are you stuggling to get bookings on the calendar?

This is the hardest part for most would-be top sellers and recruiters, but it doesn't have to be anything you can't do.

It's a simple as getting great exposure on Google.

Simple...what?

Yes, it's simple to get great exposure on Google but you need to know the techniques.
Imagine...never having to ask for a booking again.

Instead, you get phone calls and emails every week looking to book with you.

Yes, it's possible, but again, you need to know exactly how to do it and do it right. It's not as easy (which really isn't all that easy) to get a top site on Google.

It doesn't have to do with Facebook or social media. It doesn't have to do with paying for ads or PPC.

It's just a matter of posting the right type of content...content that gets searches every week of the year...for women who are looking for just what you've got to offer!

And they bring their friends!

If you are looking for more bookings on a consistent basis, get our simple guide to Google Boosted Bookings!

Just follow the steps and you'll start getting more bookings and exposure for your business in your very own hometown!

Visit our site to learn more
http://www.directsalespower.com

Direct Sales Bookings: 6 Simple Ways to Get One

Direct Sales Bookings: The Lifeblood of Your Business!

Yet getting them is not the easiest task for many. Why? Because you hate to "bug" your friends and family. You hate to ask to something you know is basically a sales-oriented thing. You feel bad doing it, even though you know they'd love it!

But this is the wrong way to think. The mindset you need to have continuously is that you are A Booking Machine. You get bookings easily and constantly. You have a fully-booked calendar.

Yeah, right. If it were just that easy.

It can be. But, that's just the first step. Every day, tell yourself you are going to get a booking today. Say it out loud in the morning. Set your day up for this task.


Then do one of the following each and every day (5 days out of 7):

1. Pick up the phone and call your best customers. Tell them they will get (a hostess gift, a 30% savings on their next order, a pony) if they will hold a party. Let them know how much it would mean to you to have them as an advocate.

2. Make yourself known by promoting your business to your local community. Start a small business women networking group and promote yourself within the group. Meet monthly, swap leads, hold events together.

3. Get outside of your circle and work with local small business. Find a complementary business and do joint mailings, ads, events, swaps. For example, an independent hair stylist might be a great fit for your skincare business. Get together and do makeovers for women going back into the workforce, who have survived an illness or for moms who never get a break! The possibilities are endless.

4. Get a following on social media by doing short how-to videos that show your products, what they do, how they solve a problem. Post them everywhere and be sure to have a leads sign up form for people to sign up for more helpful tips from you.

5. Get a couple of friends to give out catalogs, fliers or brochures at their workplace. This gets you out of your circle and helps you expand. Give your girlfriends a great discount or free gift for doing it.

6. Run a contest on Facebook. Get people to your offer and to your site with weekly ads that promote a special product discount or BOGO offer. Make them fun and you will get interest!

For help marketing your business online or off, check out
http://www.directsalespower.com.


Direct Sales Coach: No Rejection Prospecting



The Girl in 29 Across Fiction Book
  no wimpy chick romance!

"Inspirational page turner!"
How to prospect without fear of rejection:
 
These days we have so many tools at our fingertips! When I started my business there was no internet, no Facebook, no email. You had to pick up the phone or send snail mail to contact people.
 
Wow, how things have changed...so let's use these tools to our advantage. But...you can suck up a LOT of time trying to learn them and use them effectively.
 
One super simple prospecting method is being used by top marketers and recruiters everywhere, yet many still are not using it.
 
Do this at least twice a week and start to see your team and customers grow!
 
Here's the steps to take:
 
1. Get your prospect list in order. You likely have about 20 people you've put off calling and can contact.
 
2. Get your message in line. Are you contacting them about recruiting? Sales? Bookings? Write a short (a line or two) message for each prospect. You can use one message for all your recruit prospects, one for sales follow ups, etc.
 
3. Get out your phone and write each one a text message. Ask them:
 
"Are you interested in making some money? I'm adding to my team and you'd be great! Text me!"
 
"Just checking in...I'm offering a 20% discount on skincare this month and wanted to be sure to let you know! Here's the link: "
 
"Hi! I'm looking at my calendar and I'd love to schedule some time with you and some friends for a girl's night out and pamper you. Interested? Text me!"
 
These are examples-just tweak them for your use.
 
Studies show that most people these days prefer text messages vs. phone calls. They are more apt to respond and read your message if you send a text.
 
You can do this yourself or use a service that sends bulk texts for you. You just input your phone contacts, messages and can even schedule them to go out!
 
If you include a link to your site, your phone number or email, people can contact you at their leisure and when they are most interested.
 
Again, with any type of contact, follow up is critical! If you send message twice a week, you'll have a good schedule of follow up.



How to build a BIG direct sales business from the ground up: The Truth


How to build a BIG direct sales business from the ground up:

1. First identify what you really want: An online business, a thriving booking calendar or a large team you manage. You cannot do all at once, so concentrate on one thing and the rest will naturally follow.

2. Get over the fact that you'll need to spend some money to build your business. IT IS A BUSINESS and no business thrives without spending some capital. It's just the way it is. Whether it's sending out some free samples or buying ads, it will help bring in customers.

3. Realize that GETTING A CUSTOMER is expensive and very valuable. One customer could be a customer for years. Spending a few dollars to get them is nothing in comparison. Of course, you need a budget and a savvy mindset to understand which customers are worth the time and money.

4. Get a practice: This means that every week you will market, advertise, cold call, whatever. If you're not willing to do this, forget about running a business. It's not gonna happen overnight, but if you work diligently for a month, you'll be amazed at the results. But you must PRACTICE, PRACTICE, PRACTICE to get good those amazing results.


Direct Sales: 10 Ways to Grow Your Party Plan Business Faster

1. Diversify your efforts. If you are hoping to book more, think outside your resources (network) and get into the community. There are many ways to do this – work alternative events to get leads (see #4).

2. Sell Retail – and Wholesale. Do you sell consistently to customers every month or two? Offer an automatic shipment program and a savings for a certain dollar amount. For example, if they spend $75 or more, they get a savings and maybe some free samples (or free shipping).

3. Sell your Work through Online Outlets. If you don’t have a personal blog or website and only sell through you corporate site, you are missing out on opportunities to sell, offer promotions, specials, etc. Make your customers’ buying experience personal by offering tips and advice for using your products (even video!).

4. Show Your Work in Alternative Spaces. Pop-up boutiques are common in many cities—search around and see if there are some you can work for the day or weekend…or band together with other local sellers and start your own!

5. Donate. Search out local opportunities to donate products or services for charity. It’s a great way to build exposure for your business.

6. Write About Yourself. Write an article about yourself and your work, or have an article written about you. Post it online, on your blog, FB page—everywhere! Start building a strong online presence.

7. Regularly Send out Press Releases – Any time you have news, whether it is a show or event where you are participating, a new product or service, or if you just want to publicize yourself, you can send out press releases, by email and on paper. Send them to trade publications, local newspapers, large newspapers, blogs, and news organizations. Most importantly, tell your story. The press is always looking for interesting stories for their readers. And face it, you’re interesting!

8. Develop a Referral Program. Word-of-mouth referrals are like gold – you want to encourage them whenever possible. So, how to get referrals? Ask for them! When you send out an email newsletter to your existing customer list, ask them to refer any friends who may be interested in your work. You may want to offer a discount or a gift card for these referrals. And be sure to thank anyone who gives you one!

9. Make Your Website into an E-commerce Site. You spent a lot of time and money on your website. So, where’s the shopping cart? Getting online visitors is challenging enough, but when they do visit and can’t make a purchase, you lose the sale. And constantly drive traffic to your site to get those sales!

10. Sell at Home Shows. Obviously this is the core of your business. Make it very profitable by having products bundled ahead of time guests can take home and have a nice inventory to choose from. Guests will order more if you have the product on-hand.

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